Sports sponsorships of the future…?
The College World Series started this weekend, an unmatched display of American amateur baseball talent. At least until later this month when the Washington Nationals play the Baltimore Orioles.
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The Phoenix Mercury of the WNBA may have been the first to put a sponsor’s name – Lifelock – on their jerseys, but they probably won’t be the last.
Although one question – Who has less national name recognition, the Phoenix Mercury or Lifelock?
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As to other potential sponsorship deals. At this point it’s a tough decision, which NFL team will get the offer from Aladdin Bail Bonds?
But how long until the University of Memphis gets an offer from Kaplan? Kaplan’s marketing promise is “Raise your SAT scores. Guaranteed.”
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And how long until we get the reverse sponsorship deals? As in, how long will it take the Los Angeles to pay someone to put anything BUT their city name on jerseys for the Clppers ?
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Weird trivia department:
The San Francisco Giants honored their 1989 team before their game against the As Saturday night. And then they started Randy Johnson, who was in his second big league season in 1989. (Actually, it was the year the Expos traded the Big Unit to the Mariners.)
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It’s been quite a year for Pittsburgh fans. First the Steelers win the Super Bowl. Now the Penguins have won the Stanley Cup. And the Pirates… well, two out of three ain’t bad.
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Six Flags Amusement Parks filed for chapter 11 today. Making them perhaps now Seven Flags? The last one is white.
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Idle thought: The late-night television news tonight flashed up information on where to call if you have questions the day after the switch to digital. If you are watching, haven’t you already figured it out?
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